My lovely friend Laura pointed me in the direction of another lovely Laura from Fluorescent PR who enabled Emma and I to pop along to the brand new Boux Avenue store in the St Stephens shopping centre in Hull for the opening. It is probably the most beautiful shop I've ever been in - really stunning with the lingerie displayed above labelled drawers holding all the stock. The nightwear is absolutely adorable, and the beauty and home fragrance products are gorgeous.
After a free fitting from a really lovely woman called Billie who very helpfully explained all the elements that goes into finding the right bra (something that will definitely come in handy for future reference), I was tempted into making a couple of very minor purchases. It was a bit of a treat, but with the 10% student discount and other in-store deals, it didn't come out as expensive as it could have done.
We were also given really lovely gift-bags containing; white chiffon hand cream, rose petal lip balm, white chiffon drawer sachet, powdered tissues, USB stick and a £10 gift card!
All in all, it was an absolutely wonderful experience and I'm really glad we got in there early before the official opening...once Theo Paphitis opened the doors properly at 1pm, it was apparently absolutely heaving!
If there's a branch near you, I recommend you go as soon as you can! Where is your favourite place to by underwear?